Thursday, 27 February 2020 11:40

French supermarket launches sustainable super-nutritious trout

EM2 20 News Int AuchanFrench retail group Auchan, one of the world’s largest retailers, is introducing a groundbreaking trout, raised on a novel feed by Skretting enriched with algal oil from Veramaris and insect meal from InnovaFeed. For the first time, the entire value chain has come together to create a unique consumer offer, combining farming, feed efficiency, and alternative ingredients. Together, they achieved a significant boost of the nutritional value from the algal oils, while ingeniously replacing the feed fish with insect meal and fish trimmings. It’s the sustainable usage of a previously discarded resource.

Not only does this provide consumers with healthier and more sustainable seafood as a result of increased levels of omega-3 fatty acids, the feed composition also constitutes further progress to ensure limited resources like fishmeal are not compromised. Olivier Vandebeulque, Head of Seafood Category at Auchan, was fundamental in bringing the new value chain together including Skretting, Truite Service, InnovaFeed and Veramaris. At the Paris International Agricultural Show (SIA 2020) the partners presented the product innovation.

Elodie Petit, Skretting France, said that the decision by Auchan to introduce trout fed on the unique and technologically advanced diet is a testament to the quality of the product. French consumers will not compromise on taste, nutritional value, or sustainability. The product has proven a 12% category growth at Supermarché Match following their launch of algal-fed salmon. Consumers will be able to buy this new fish in all Auchan supermarkets as of March 2020.