Displaying items by tag: direct sales channel

Remaining agile in a dynamic marketplace

The Internet offers fishermen and retail shops ways to sell their catches that were unheard of a decade ago. Young (and older) consumers have quickly understood the benefits of online shopping, and vendors must keep pace with the latest, continually changing developments. 

Sellers enjoy superior visibility, allowing smaller concerns to compete with larger businesses, with 24/7 exposure to a wider national, even global, audience. They also benefit from enhanced business management. By tracking data about customer purchases, sellers learn their customers’ preferences and are able to target those groups with specific offers. An Internet presence allows businesses to remain agile in a dynamic marketplace.

Two businesses, while maintaining their physical stores in Vigo, Spain, have embraced the new technology. La Pescadería de mi Barrio (My Neighbourhood Fishmonger) is a business-to-business (B2B) concern. Delmaralplato is both B2B and business to customer, selling to restaurants and consumers.

Published in Trade and Markets