Displaying items by tag: consumption
Consumer survey yields vital insights in consumer habits
The second Global Fishery Forum, which was held on 13-15 September 2018 in St. Petersburg, Russia, offered an extensive programme covering various emerging topics from global fishing activities and projections for 2050, development of aquaculture, global consumer markets, technologies, and popularisation of Russian fish products.
During the second day of the Global Fishery Forum, the conference “Russian fish: a strategy for promoting Russian fish on the Russian market”, gathered experts for discussion on how to increase fish consumption. The main questions looked at understanding what Russian consumers eat and what producers are offering them, consumer awareness and the role of mass-media in this process, what can be done to stimulate consumer demand on the market, and opportunities for retail chains to increase consumption of fisheries products in the country.
Herring is the most-consumed fish in Russia
In 2016, consumption of fish and seafood products in Russia was at 21.1 kg per capita (live weight equivalent), according to the research carried out by the All-Russian Association of Fish Breeders, Entrepreneurs and Exporters (VARPE). The market size was estimated at more than 3 million tonnes of fisheries products. Herring was the leading species with 2.81 kg per capita consumption, followed by salmon species (2.73 kg per capita), Alaska pollock (2.59 kg per capita), cod (2 kg per capita) and mackerel (1.9 kg per capita). These 5 top species make up 12 kg per capita or more than 56% of all fish and seafood products in the country. Consumption of squid, shrimp and crab was about 0.6, 0.25 and 0.14 kg per capita respectively, representing about 5% of the total fish and seafood consumption in the country.
Italy is the world’s fourth largest producer of anchovy with 37,511 tonnes caught in 2015 according to the latest EUMOFA Case Study: Processed Anchovy in Italy. Italian anchovy is consumed fresh or processed as salted anchovy, anchovy in oil, or marinated anchovy. This case study, published in February, focuses on salted anchovy and anchovy in oil. Italian anchovy production is broken into two types; Small-scale production marketed regionally and industrial scale production, based partly on imports from countries like Albania, Morocco, and Tunisia, of which circa three fourths is sold within Italy and the rest is exported. In 2015 imports of anchovy reached a little over 26,000 tonnes while about 20,000 tonnes were exported and some 44,000 tonnes were consumed in Italy. For one kilogram of processed anchovy (preserved in oil or salted) between 1,9 and 2,3 kg of fresh anchovy is needed due to losses during the different production stages. Fish accounts for 9% to 20% of the cost of the final product to consumers which ranges from EUR28/kg to EUR53/kg for small-scale production of anchovy preserved in olive oil in the Ligurian area. Labour costs account for 14%-16% while distribution costs account for the largest share (between 28% and 53%) of the final consumer price. More detailed information is available online at www.eumofa.eu/eumofa-publications.